Access Roadside Assistance: website, search, and social under one roof
Client: Access Roadside Assistance, roadside assistance and automotive services.
The problem
A roadside assistance business lives on being found at the worst moment.
Somebody’s car won’t start. It’s dark, it’s raining, and they’re searching on their phone. In that moment, your website and how you show up in search either work or they don’t. There’s no second look.
Access Roadside Assistance needed the whole picture looked after, not one piece of it. The website. How they showed up in search. Being there steadily where people spend their time. That’s a lot of separate jobs when you’re out on calls all day.
The work
The work was broad, most of the toolbox over time.
The website. WordPress development, built and looked after by us. Branding work to match. So the business looked like one business everywhere it showed up.
A plan behind it. Digital strategy work first, so the pieces pulled in the same direction instead of each doing its own thing.
Search. SEO and local SEO, starting with an audit of where things stood, then a plan built from it. For a business people search for in a hurry, showing up for drivers nearby is what turns a bad night into a paying call.
The blog. Set up and run as part of the content work. Creation, strategy, and the ongoing writing. The stuff that gives a business something worth finding.
Social and video. Instagram content, and video work for YouTube, alongside the wider social and content program.
Video earns its place for a business like this one. People don’t plan to need roadside help, so the brand has to already be familiar when the moment comes. Showing up in video, where people actually spend their time, is how a local service gets remembered before it’s needed.
Different channels, one set of hands. That’s the part that usually breaks when a business hires it out piece by piece.
The outcome
The outcome is a business covered end to end, and you can go and look at it. A website that explains the service plainly. A blog that keeps answering the questions drivers ask. Social channels and video that keep the name familiar between emergencies.
One team ran all of it: the website, the search work, the blog, and the social channels. All aimed at the same thing. Being the name a stranded driver finds, remembers, and calls.
For a service business that runs on urgent calls, that joined-up coverage is the point.
The short version
Access Roadside Assistance needed to be findable at the exact moment somebody was stranded.
The rest of the time, it just needed to stay present, so the name was already familiar.
The work covered the website, the branding, search, the blog, and social, all run as one job.
Thinking your business needs the same kind of coverage? Start with the packages page, or call 604-614-4600, Monday to Friday, 9 AM to 5 PM.