Blog Writing & Content Marketing
Your customers ask Google questions before they call anyone. What does it cost? How long does it take? Can I do it myself? The business whose blog answers those questions gets the call.
That’s what this service writes. Useful posts, in your voice, about your real work. Published on a rhythm that doesn’t depend on you finding a free evening.
What is included
- Topic research from real buying questions in your trade, so posts answer the searches that lead to calls. Not empty clicks
- Blog posts or local service pages on your package’s rhythm: one a month on Starter, two a month on Core, one a week on Growth. Each one runs 1,200 to 1,500 words, written to be skimmed: short paragraphs, clear subheadings, the point up front
- Writing in your voice, from your fact register: your services, your areas, your way of explaining things
- The basics done properly: titles, headings, links to your service pages, and a short FAQ where it genuinely helps, so customers can find the post and act on it
- Images sourced or built for the post, and checked by hand before use. A wrong picture undermines a right answer
- Publishing handled on your WordPress site, with dates and authors shown like a business that is active
- Each post repurposed into social posts for your channels, so one piece of work shows up everywhere your customers are
- A monthly report in plain words: what published, and the enquiries it helped bring in
The questions we build around
The strongest posts answer one of the questions owners hear, and searchers type, every week:
- What does this cost, and what do I actually get for it?
- How long does it take, and what happens if I wait?
- Can I do this myself, or do I need a professional?
- How do I choose who to hire, and what are the red flags?
- What should I do before the busy season, the cold snap, or the rush?
These are buying questions. A post that answers one honestly, in your voice, keeps working for you every month it stays live. Choosing which question to answer first starts with what the searcher actually wants, which is the whole subject of our guide to keyword intent. That beats a clever post about nothing, written for an algorithm, every time.
Sometimes the best post is an old one
Plenty of businesses already have posts that almost work. Decent topic, thin content, no call to action. Written once and forgotten.
Some months, your monthly piece is a rebuild of one of those instead of a brand-new post. Updating a page that already gets readers usually pays back faster than starting cold. And the audit that decides is part of the service.
How it works
Step 1: Fact register first. Before a word is drafted, we record what your business does, where, and which claims are off limits. This register is why the writing stays accurate in month twelve, not just month one.
Step 2: Topics you can veto. We research the questions your customers search and propose topics tied to your services and your season.
Step 3: Draft and audit. The post is drafted, then audited for accuracy, readability, and claims. If a sentence about your business cannot be backed by the fact register, it comes out.
Step 4: Approval, then publish. The owner reviews the draft, then you do. Only approved posts go live, and only then are the social versions made from them.
Who this is for
Local service businesses in Surrey, White Rock, Langley, and the Fraser Valley. Businesses with knowledge in their heads and nothing on their blog.
Owners who get asked the same ten questions on every call are sitting on a year of post topics. We turn those answers into pages that work while you are on the tools.
Proof it runs
South Surrey Plumbing’s blog is this production line, running in public. A new seasonal post goes live every week. Each one answers a real homeowner question. Each one is checked line by line, and approved by the owner. Then it’s matched with social posts on five platforms.
Open their blog and read any post on it. That standard, that voice discipline, that approval step, is what your business gets on your package. The South Surrey Plumbing case study shows the full operation around the blog.
What it costs
Blog writing sits at the centre of every package we sell. How often posts go out depends on the package: one a month on Starter, two a month on Core, one a week on Growth. Social posts, Google profile work, and reporting come with all three.
See the packages and the prices on the packages page.
Questions owners ask us
We tried blogging and it did nothing. Why would this differ?
Usually the old posts answered questions nobody searched, or the blog stopped after three posts. Consistency and topic choice are most of the game, and both are built into this system.
Do we own the content?
Yes. It’s written for your business, published on your site, and it stays yours.
How long until posts start bringing in calls?
Months, not days, and anyone who says otherwise is guessing. Content compounds: each post stays live, keeps answering its question, and supports the next one. Owners usually feel it first as better questions from callers who already read the answer.
Can we suggest topics?
Please do. A question you heard on a job this week is often the best post we will write all month. Send it in, and it goes into the topic queue.
Talk to us
Call 604-614-4600, Monday to Friday, 9 AM to 5 PM. Or email info@mayanetwork.com.
Tell us your trade and the question customers ask you most. We’ll show you what a month of content built on it looks like.